how to learn digital marketing, How to learn digital marketing

Are you looking for a career in digital marketing but have no experience? Here’s how to learn digital marketing for aspiring marketers!

This month marks my second anniversary at Browser Media and it’s made me think about how far I’ve come in the past 24 months.

Before joining the agency, I had no real experience in digital marketing or any other type of marketing! Even though I knew this was the industry I wanted to go into, most of the entry-level job ads I saw online required a master’s degree, five years of relevant experience, and a reference from a king.

It was easy to say no, because instead of applying to unattainable jobs in the hope that the “willing to learn” line on my CV would be enough to get me an interview, I decided that I would not only prepare for this career change. . , but also show employers that I had experience. The logical step I could take to show how serious I was about this role: learn digital marketing.

Of course, you won’t ever become a marketing professional after completing an online course or two, but it can help build a foundation of knowledge so you don’t have to start a new role.

If you’re looking for a position in digital marketing or just want to learn more about it, there are some resources you can use to learn the basics of digital marketing.

No matter your role in the industry, you’ll be working with Google’s systems in some way, whether it’s understanding Google Analytics, navigating Google Search Console, or mastering SEO. The good news is that Google offers a wide range of free courses and certifications to help you understand the basics of digital marketing and its related programs.

Google Digital Marketing Fundamentals is an interactive online course:

24 modules covering the basics of digital marketing

A short multiple-choice assessment after each module

It takes about 40 hours to complete.

A large multiple-choice assessment to complete the course.

Earn a certification to show potential employers that you’ve completed the course.

This course provides a great introduction to digital marketing and a quick overview of the industry’s fundamentals. It’s part of a larger system called Google Digital Garage, which includes other free beginner courses that cover more specific topics, giving you more in-depth information about different areas of digital marketing.

In addition to self-paced online courses, Google Digital Garage also offers online sessions on a variety of topics. These are events hosted by Google on YouTube at specific dates and times. You can register for free and participate online, and you’ll have the opportunity to ask questions throughout the event. These YouTube events are a nice change of pace from other “self-paced” online courses, especially if reading isn’t your primary way of learning and absorbing information.

HubSpot Academy is packed with free online courses focused on a variety of topics, with the most in-demand business skills at their core, like their Digital Marketing Certification Course:

Designed to provide a comprehensive overview of the fundamentals of digital marketing.

how to learn digital marketing, Estimated completion time 5.5 hours

Complete an assessment at the end of the course to earn your certification.

HubSpot Academy also offers certification courses in content marketing, social media marketing, digital advertising, email marketing, and more. You can also explore a variety of short courses to delve deeper into more specific topics, such as “AI for Marketers,” “LinkedIn Marketing for Business,” “Designing Effective Google Ads Campaigns,” and “How to Create an Engaging and Competitive Strategy.” These short courses don’t offer a certificate upon completion, but they’re a great way to learn more about individual areas of digital marketing.

how to learn digital marketing, The Digital Marketing Skills Bootcamp, organised by Digital Skills HQ and supported by the National Careers Service, covers the fundamentals that anyone interested in starting their own digital business or pursuing a career in the industry will want to know. Some of the modules include SEO Basics, Google Analytics and Introduction to Social Media.

Unlike the other online courses in this blog post, the Skills Bootcamp is a full-time 12-week course, specifically designed for students who want to learn the skills they need.

how to learn digital marketing, Free courses in England are funded by the UK government. Their Digital Marketing course covers the basics of digital marketing strategy, including social media, email and SEO.

This course can take 6-12 weeks to complete, based on 4-5 hours of study per week, and you will be required to complete a number of short assessments based on the skills taught in the course, for which you will be given feedback from a tutor. In these assessments. After completing the course, you will gain a nationally recognised Level 2 qualification in Digital Marketing.

OHSC is a private online university specialising in certificates and diplomas accredited by an Ofqual-registered accreditation body. It offers four different free digital marketing courses, each with a different duration and level of qualification. Once registered, you will have 24/7 access to the OHSC online learning platform to study at your own pace, with the support of a tutor throughout the course.

Short Course in Digital Marketing (20 Hours)

We present a short collection of digital marketing topics such as strategy, email marketing, and SEO.

Level 3 Certificate in Digital Marketing (200 Hours)

Focus on Google Ads and Social Media Marketing

Level 5 Diploma in Digital Marketing (450 Hours)

In-depth discussion of various areas of the industry, including Google Ads, PPC campaigns, social media, and SEO.

Level 5 Diploma in SEO (450 Hours)

An in-depth course in SEO

Starting with a short course is a great way to get started in the industry. If you enjoy learning 20 hours, you'll probably enjoy a longer, more informative course! This is the only free offering I've seen that focuses entirely on SEO, which is a fundamental part of digital marketing and a great area to develop your skills.

I’ve talked about a lot of free resources for learning digital marketing, but I have to give credit where it’s due, because I found my digital marketing course two years ago.

Reed has countless listings for digital marketing courses. Most courses cost between £10 and £50, but depending on the level of certification and the company offering it, the cost can be £1000 or more.

When searching for a course, you’ll see different descriptions for each course, including:

how to learn digital marketing, I chose a course through Reed because I wanted a robust module with proper assessment and teacher support and feedback. But everyone learns differently, so it’s important to look at all the options available and choose the one that best suits your learning style.

It’s never too late to start learning something new. Keep going, success will follow.